Annette Graetzer
Founder of LFF London(formerly known as La Lemme Fatale Lingerie)
Born and raised in Prague, creativity and artistry have always been central to my identity. Inspired by the strength and individuality of the women around me, I aspired from a young age to help women feel confident, elegant, and truly comfortable in their own skin.Although I studied politics and have always been passionate about making the world a better place, my international experiences profoundly shaped my outlook.
My Austrian roots have always played an important role in shaping who I am today. The time I spent living in Austria taught me invaluable lessons about hard work, independence, and the power of believing in yourself.
My Austrian grandmother was a gifted seamstress, creative, patient, and endlessly supportive. She was my biggest cheerleader and remains one of my greatest inspirations. From her, I learned that patience, hard work, and passion are the keys to success, and that following your dreams will eventually pay off.
Those early experiences in Austria continue to influence my approach to creativity and business today, reminding me that authenticity and determination are at the heart of every great journey.
During my extensive internships abroad, I met inspiring women from diverse cultures and learned from some of the most accomplished professionals in the field. Those experiences deepened my understanding of empowerment and global collaboration, yet they also made me realise that I wanted to create something tangible and visible rather than remain behind a desk. I longed to create something meaningful that would help women feel feminine, confident, and comfortable in their own skin every day.
International experiences have deeply influenced who I am. I spent a transformative year in New York before settling in London, which has been my home for the past eight years. These diverse cultural influences, along with extensive travel, have enriched my appreciation for global innovation and design. I’ve long been curious about Middle Eastern, European, and Asian fashion, always seeking ways to harmonise luxury, sustainability, and personal wellness.
My vision for LFF London crystallised through personal trials. When my mother and a close friend battled breast cancer, I witnessed how femininity and self-confidence can be deeply affected by the healing process. Together, we began reevaluating every aspect of our lives, including the intimate apparel worn closest to the skin. Discovering the harmful chemicals present in many everyday garments became a powerful catalyst to create something different, a brand grounded in health, ethics, and authenticity.
A pivotal moment came when I first visited my future designer’s studio in London. The space was filled with artistry, precision, and passion. Every detail reflected her exceptional craftsmanship, developed through years of bespoke work for prestigious clients, including members of the British royal family. Our shared ambition, resilience, and values created an instant connection, and we were inspired to create garments that truly honour both women and the planet.
Our collaboration led to deep research and the discovery of chemical-free Cupro fabric. a luxurious, plant-based material known for its silky-soft touch and sustainable dyeing process. This fabric perfectly reflects our dedication to comfort, elegance, and environmentally conscious production.
LFF London is about more than fashion. It’s a commitment to empowering women through every chapter of life, including those overcoming trauma or reconnecting with their sense of self. Every lingerie and loungewear piece is intentionally designed to support confidence, sensuality, and well-being while maintaining full transparency about materials and production practices.
We are passionate advocates of the slow fashion movement, ensuring each garment is created with care, longevity, and purpose. At its core, LFF London is a tribute to women everywhere, to their strength, beauty, and undeniable right to softness and self-appreciation.
This is just the beginning!
Hanka Hana
Head Designer of LFF London
A Czech-born designer passionate about creativity, elegance, and sustainable fashion, I have been drawn to fashion since a very young age. By the age of fifteen, I had already made my first skirt and blouse. Although I couldn’t study fashion formally and attended business school instead, my love for creating clothes never faded.
Early in my career, I worked in office roles, but I always returned to sewing and design. I started by making clothes for myself, learning through trial and error, and soon began designing for my children, transforming old jeans into a skirt for my daughter and turning scarves into a shirt for my son.Eventually, I opened my own bridal salon, designing and sewing wedding and evening dresses even without formal training. After my divorce forced me to close the salon, it was a difficult time, but my commitment to fashion never wavered.Even while working in corporate roles as an insurance advisor and financial consultant, I stayed connected to fashion. Later, I collaborated with a bridal salon as a marketing manager, organizing fashion shows and even modeling in them myself.
Creativity has always been at the heart of my work. I began designing accessories such as veils and hairpieces, often using natural materials like gemstones and semi-precious stones. My designs reflect timeless elegance and a sustainable approach.At the age of 52, I fulfilled a lifelong dream of living abroad and moved to London, even though I didn’t speak English. Learning the language had been impossible during my school years under the communist regime in the Czech Republic, but I embraced the challenge and began building a new life.
A turning point came at the Mother Teresa Charity Hostel, where a nun welcomed me in Czech, “So am I,” she said with a smile, offering me the support I needed. I enrolled in English classes, joined a fashion club, and completed a millinery, or hat-making, course at Crisis, a charity supporting those in need, where I met lifelong friends.Soon after, I was invited to showcase my creations, which led to my first sewing jobs in London. I collaborated with a boutique designing dresses, including some for members of the royal family. I even had the honor of helping create a dress for a royal family member’s daughter who attended Prince Harry’s wedding.Over the years, I completed several millinery courses and volunteered at Crisis, teaching hat-making to others. I then joined a millinery studio creating hats for royal clients and private customers. When the studio closed, I continued designing and creating bespoke hats for my own clients.
Today, I am proud to be part of LLF London, where I design and develop new collections of sustainable, elegant fashion. I have lived in London for fifteen years and am now a British citizen. Moving here was never part of my original plan, but it turned out to be the best decision of my life, allowing me to combine creativity, craftsmanship, and sustainability on an international stage.